ABOUT 13 HOURS AGO • 1 MIN READ

☀️ the photo you take when you finish a piece

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Make Your Art Videos

A newsletter with tips, inspiration, and stories to help you make and use art videos to document your art journey and market your artwork sustainably along the way.

If you answered my poll for you feedback recently, or took the time to write back, thank you so much. I read every reply, and I'm grateful!

The answer I heard most was "I'm not interested in workshops right now." That's fair, and it's helpful for me to know. Your studio time matters most, especially this time of year.

So I kept it in mind while planning this last one. It's one hour, and it's designed to take something off your to-do list instead of adding to it. And if you didn't know about the last workshop, this time you're hearing about it first.

Which brings me to a question...

When you finish a piece, what happens next?

For many artists I work with, I've noticed it goes something like this:

You step back. You take a photo, maybe a few. You post it, once. And then you're already thinking about the next one.

That photo does its job. And it's also one moment, for something that took days, weeks, or months of your time, care, and energy to make.

You may have also tried recording video footage of your finished work too, and it never quite looked the way it does in person. The camera wobbled, or the clip was too short to use, or there were so many little decisions that it was easier to skip it and move on.

I get it. There are a lot of decisions in recording a finished artwork.

I spent many years filming finished works with artists in their studios, for our Beyond the Gallery series and for private clients. And I've come to think of getting to see the finished work like punctuation. If people have been seeing glimpses of your art process along the way, the finished piece is like the period (or exclamation point!) at the end of the sentence that has been that work-in-progress. It's what all that art making was building toward.

So tomorrow I'm opening the last workshop in our four-part Record Your Art series. It's called Record Your Art to Spotlight, and it's one live hour where the decisions are already made for you. On Thur, Nov 19th at 2:00pm ET. You bring one finished artwork and your phone, and we record it together in three simple shots in real time.

More tomorrow.

For now, a small action to do: Look around your studio and pick the finished artwork you'd want to bring to record together. The one that you want to be seen more.

Keep creating,
Zach

P.S. With the holidays close, you might have finished work ready for collectors to purchase right now. That's part of why I wanted this one to land in November for us. Details tomorrow.

Make Your Art Videos

A newsletter with tips, inspiration, and stories to help you make and use art videos to document your art journey and market your artwork sustainably along the way.